TORPPARIN LIHA
TEAM WORK | SCHOOL PROJECT | 2020
Efficiency and transparency improved with visualized search and real-time meat availability.
Background
Torpparin Liha – Meat processing since 1993
The task was to investigate and observe how Torpparin Liha company could be developed. This slaughterhouse, located in Punkalaidun, Finland, emphasizes ethical and high-quality meat production. Everything, from slaughtering to cutting, chopping, and packing the meat, is taken care of by the company. Emphasis is placed on slaughtering sheep and cattle.
A Skilled Contractor Team
Torpparin Liha operates without permanent employees; instead, it relies on a team of 3 to 5 contractors. This flexible approach ensures skilled professionals handle the various aspects of meat production, allowing the company to adapt to demand fluctuations while upholding its commitment to quality and ethics.
Expanding to Broader Audience
The primary customer base includes restaurants, with a growing interest in expanding into consumer markets. This expansion seeks to bring high-quality, ethical meat products to a broader audience while maintaining the current restaurant clientele.
Problem evaluation
Torpparin Liha was observed on-site, and various problems and needs were identified, which were then categorized into four sections.
Co-designing
Collaborative Co-Design: Mapping Ordering Process Stages with Stakeholders
A co-design project was conducted in collaboration with Asko Männistö, the owner of Torppari Liha, and the owner of one of the primary restaurant customers. The different stages of the ordering process were discussed and documented on a timeline that was filled together in the workshop. Each stakeholder shared their perspective on the process, which was recorded separately on their individual sides of the timeline, and then compared for their respective impacts and viewpoints.
Co-designing
Brainstorming and Affinity Diagram
The gathered data was subsequently subjected to a thorough analysis, and this provided the foundation for a brainstorming session aimed at identifying potential solutions. Following the brainstorming, an Affinity diagram was employed to organize and analyze the post-it notes, resulting in the identification of three primary categories, which are listed below.
Homestead image
Nurture and uphold a cozy, artisan-inspired homestead image, embracing the tradition of craftsmanship to enhance the ambiance and demonstrate a commitment to a distinctive and inviting experience for customers. This approach fosters nostalgia and lasting connections, keeping the homestead spirit alive.
Fast to adapt
Maintain straightforward processes and procedures to ensure ease of learning and adaptability for new contractor workers, especially given the frequent rotation and shifting of the workforce.
Uphold existing customers
In this project, the exclusive focus was placed on the old customers, primarily restaurants. This strategic emphasis was chosen to prioritize the retention and satisfaction of existing clientele, while also considering potential opportunities for expansion and growth in the future.
Sketching
Final prototype
Streamlined Ordering Experience Through Visualized Meat Selection
For enhanced efficiency, a visualized searching method has been implemented, enabling quicker identification of the desired meat pieces by the customer. Each meat piece is accompanied by its own card, which presents all the relevant details and information, ensuring a seamless and informed ordering experience.
Enhanced Transparency and Inventory Management Through the Restaurant Website
The restaurant website functions as a valuable tool for accessing real-time information about the currently available meats. Simultaneously, it also offers insights to the restaurant owner regarding the remaining stock. This assists both customers and the owner in staying informed about item availability, ensuring a smooth and well-managed experience.
Cattle growth information
Furthermore, the website enables users to track the specific type of cattle currently located in the field and provides information on when they will be ready for slaughter. This feature enhances transparency and ensures that customers have access to accurate and up-to-date details about the sourcing and availability of meat products.
Cattle growth information
Furthermore, the website enables users to track the specific type of cattle currently located in the field and provides information on when they will be ready for slaughter. This feature enhances transparency and ensures that customers have access to accurate and up-to-date details about the sourcing and availability of meat products.
